Product Feeds
One Catalog. Unlimited Feeds. Maximum Reach.
Transform your product catalog into optimized feeds for Google Shopping, Facebook, Pinterest, TikTok, and any comparison shopping engine, automatically. Perfect formatting, smart optimization, scheduled delivery.
SCHEDULE A DEMOOne Feed Engine.
Every Platform Covered.
Your products deserve to be everywhere your customers shop. StoreControl.io's feed engine transforms your master catalog into platform-specific feeds that meet every requirement, without maintaining separate product data or wrestling with complex feed specifications.
Core Features
Multi-Format Generation
XML, CSV, TSV, JSON, and custom templates for Google Shopping, Facebook, Pinterest, TikTok, and more.
Smart Field Mapping
Drag-and-drop field mapping with automatic transformations and platform-specific optimizations.
Product Filtering
Control which products appear in each feed with category, tag, attribute, and custom rule filters.
Scheduled Updates
Hourly, daily, or custom schedules with automatic delivery to merchant centers and partner systems.
Validation & Quality
Pre-generation validation catches errors before platforms reject your products.
Title Optimization
Auto-optimize titles with brand prepending, keyword injection, and character maximization.
Feed Management
Complete Feed Control Dashboard
Manage all your product feeds from one central location with real-time status, quality scores, and instant generation.
Multi-Platform Feed Dashboard
Manage feeds for Google Shopping, Facebook Catalog, Pinterest, TikTok, and comparison shopping engines from one unified view with real-time status monitoring.
Template Library
Pre-built templates for instant setup with best practice defaults.
Custom Labels
Segment campaigns by margin, seasonality, or sales velocity.
Feed Health Score
Track approval rates, warnings, and errors at a glance with real-time quality monitoring.
Auto Optimization
Title optimization, keyword injection, and character maximization on autopilot.
Feed Formats
Multi-Format Feed Generation
Generate high-performing product feeds in every format required by the world's largest advertising and shopping platforms. Our system supports XML for Google Merchant Center, CSV for Facebook and Instagram Catalogs, and specialized JSON or TSV formats for modern APIs. Whether you are connecting to TikTok Shopping, Pinterest, or niche affiliate networks, you can build exactly what you need with complete control over headers, delimiters, and character encoding.
Beyond simple file generation, our platform provides deep compliance with platform-specific data specifications. You can create tailored feeds for comparison shopping engines like Shopzilla or PriceGrabber while maintaining legacy system compatibility through pipe-delimited files. With granular control over line endings and field wrapping, your data will always meet the technical requirements of your destination platform.
Field Mapping
Smart Field Mapping and Transformations
Bridge the gap between your internal catalog and external requirements with an intuitive drag and drop mapping interface. You can map any product attribute to feed fields while receiving real-time highlighting for mandatory data points. The engine allows you to combine multiple attributes into a single field or apply conditional logic to ensure each platform receives the most relevant information for your products.
Our transformation rules allow you to optimize your data for maximum visibility and performance. You can automatically prepend brand names to titles, calculate markups using price formulas, and convert your internal categories into standard Google Product Categories. With features like auto-truncation for character limits and image optimization for specific CDNs, your listings will always look professional and perform effectively in search results.
Product Selection
Product Filtering and Selection
Take total control over which products appear in each feed using a robust suite of filtering options. You can include items based on categories, brands, or specific stock thresholds, ensuring that your advertising budget is never spent on out-of-stock or low-margin products. For more advanced strategies, use complex logic to create specialized feeds for clearance items, luxury brands, or local inventory available only in physical stores.
Dynamic filters keep your feeds relevant by automatically adjusting as your catalog changes. You can set rules to only include new arrivals from the last thirty days or exclude products that do not meet specific completeness scores. This flexibility allows you to run highly targeted campaigns across different channels without manually managing product lists or risking platform rejections due to missing data.
Automation
Scheduled Generation and Delivery
Automate your marketing workflows by scheduling feed updates that run on your own timeline.
SFTP Delivery
Push files directly to Merchant Center servers automatically.
Cloud Storage
Upload to Amazon S3, Google Cloud, or other cloud storage.
Content API
Push updates directly through Google Content API for real-time sync.
Status Monitoring
Know if data was processed or if a platform encountered errors.
Quality Control
Validation and Quality Control
Catch potential issues before they impact your ad performance with a comprehensive suite of pre-generation validation tools. Our system checks for mandatory fields, valid URLs, and proper GTIN lengths while ensuring your titles and descriptions fit within platform-specific character limits. You can use the feed preview tool to review sample rows and verify that your transformations are working correctly before going live.
Post-generation reporting provides a high-level overview of your feed health, including product counts, file sizes, and processing times. If any products are excluded, the system provides a detailed error summary with specific reasons for each failure. Continuous monitoring alerts you immediately if a feed fails to generate or if a platform like Google or Facebook rejects your data, allowing you to maintain a healthy and active marketing presence.
Performance
Advanced Optimization Features
Go beyond basic data sync and optimize your feeds for higher conversion rates and better ad placement. Use title optimization to inject high-performing keywords and category context into your product names, ensuring they capture customer attention. You can also leverage custom labels to segment your campaigns by profit margin, seasonality, or sales velocity, allowing for much more sophisticated bidding strategies in Google Shopping.
Enhance your product descriptions by auto-extracting key features into bullet points or removing prohibited marketing terms to ensure policy compliance. Our engine also supports dynamic pricing automation, allowing you to include sale prices or apply rule-based discounts specifically for your feeds. These advanced tools transform a standard product list into a high-performance marketing asset that drives measurable growth.
Technical Excellence
Multi-Feed Strategy
Create geographic feeds, brand feeds, category feeds, margin feeds, and clearance feeds for different campaigns and audiences.
Template Library
Pre-built templates for Google Shopping, Facebook/Instagram, Pinterest, TikTok, Microsoft, Snapchat, Amazon, and custom formats.
Advertising Platforms
Google Ads, Facebook Ads, Instagram Shopping, Pinterest Shopping Ads, TikTok Shopping, Microsoft Advertising, Snapchat Dynamic Ads.
API Access
Compatible with DataFeedWatch, Feedonomics, GoDataFeed. Full API access for custom feed manipulation.
Frequently Asked Questions
Ready to Maximize Your Shopping Ad Reach?
Stop managing feeds manually. Automate everything and get your products everywhere.
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