Channel Management
Sell Everywhere. Manage From One Place.
Connect all your sales channels, from Shopify and WooCommerce to Amazon and eBay, with intelligent bi-directional sync. Control exactly what data flows where, apply channel-specific transformations, and eliminate manual data entry forever.
SCHEDULE A DEMOOne Hub for All Your Channels.
Complete Control.
Running a multi-channel e-commerce business shouldn't mean managing each platform separately. StoreControl.io unifies all your sales channels into one intelligent hub, giving you complete control over product listings, inventory levels, order fulfillment, and data synchronization without the complexity or risk of fragmented systems.
Core Features
Bi-Directional Sync
True two-way synchronization that respects each platform's capabilities and your business rules.
Field-Level Control
Choose exactly which fields sync to each channel with granular per-field selection.
Smart Transformations
Apply channel-specific transformations to prices, titles, and descriptions automatically.
Category Mapping
Map your internal categories to platform-specific taxonomies with auto-mapping intelligence.
Stock Rules
Prevent overselling with buffer quantities, allocation strategies, and priority systems.
16+ Integrations
Amazon, Shopify, WooCommerce, eBay, Takealot, and 11 more fully-integrated channels.
Supported Channels
Native Integrations With Major Platforms
We've built native integrations with 16+ major e-commerce platforms, marketplaces, and shopping channels. Each integration is continuously maintained and supports the full feature set that platform provides.
Global Marketplaces & Platforms
Connect to the world's largest e-commerce platforms with full API support and real-time synchronization.
Regional Marketplaces
Expand into regional markets with specialized integrations.
Asian Markets
Tap into the fastest-growing e-commerce regions.
North America
Connect to major North American retail giants including Walmart Marketplace across US, CA, and MX.
More Platforms
New integrations added regularly based on customer demand.
Synchronization
Intelligent Bi-Directional Sync
Experience true two-way synchronization that respects the unique capabilities of each platform alongside your specific business rules. Our system seamlessly pulls products, orders, and customer data from your channels into StoreControl while pushing inventory updates, pricing, and fulfillment status back out. This ensures that your product listings, stock levels, and tracking numbers remain consistent across every marketplace and webstore you operate.
Tailor your synchronization strategy with flexible modes designed for any scenario. You can perform a full sync for new channels, create listings only for new products, or update existing items without affecting others. Webhook-enabled platforms like Shopify and WooCommerce receive near-instant updates, while marketplace platforms use optimized polling to keep your data current without hitting rate limits.
Data Control
Field-Level Sync Control
Not every piece of data needs to live on every channel. Our field-level controls allow you to decide exactly what information flows where. You can choose which product attributes sync to specific platforms, set direction controls for individual fields, and establish channel-specific overrides that do not affect your master data. This granular approach prevents accidental overwrites and ensures your data integrity remains intact across your entire operation.
These controls enable sophisticated multi-channel strategies, such as maintaining unique pricing for different marketplaces while sharing the same inventory levels. Your marketing team can enjoy the freedom to A/B test channel-specific titles and descriptions without creating data conflicts. By protecting specific fields from being overwritten, you can maintain carefully crafted content tailored to the audience of each platform.
Transformations
Channel-Specific Transformations
Your master catalog should not be limited by the formatting requirements of a single marketplace. Our intelligent transformation engine applies rules as your data syncs, allowing you to calculate prices, adjust stock quantities, and combine text fields automatically. Whether you need to add a markup to Amazon prices or prepend brand names to titles for specific marketplaces, these transformations ensure your listings always meet platform requirements without manual editing.
Each platform has unique demands, from Google Shopping taxonomies to Etsy attribute structures. With our mapping tables and conditional logic, you can automatically convert internal values to the formats required by each channel. For example, you can set buffer quantities for high-volume marketplaces to prevent overselling or transform status labels to match a specific platform's terminology, all while maintaining a single, clean product record.
Organization
Category & Taxonomy Mapping
Every platform organizes products differently, but StoreControl makes category management painless. You can map your internal categories to platform-specific taxonomies, including full support for Amazon browse nodes and Google Product Categories. Our system even suggests mappings based on your product attributes and titles, allowing you to accept automated recommendations or customize them for perfect organizational control.
Beyond simple mapping, you can manage channel-specific tags, labels, and product types to fuel promotional collections or seasonal groupings. This flexibility allows you to assign a single product to multiple categories on one channel while keeping it in a single category elsewhere. This ensures your products are always easy for customers to find, regardless of the platform's specific structure.
Inventory
Stock Rules & Allocation
Protect your business from overselling while maximizing product availability across every sales channel. Our advanced allocation strategies allow you to set buffer quantities, cap how much stock each channel can claim, and prioritize high-performing platforms. You can even route fulfillment from different warehouse locations based on the channel, ensuring your logistics stay as efficient as your sales.
Smart stock buffers give you total control over your inventory risk. You can reserve a fixed quantity for wholesale orders or a percentage-based buffer for marketplaces with strict fulfillment penalties. When an order is placed on any channel, StoreControl immediately updates inventory across all other platforms while respecting your specific rules. This real-time synchronization ensures you never sell the same unit twice.
Advanced Capabilities
Import & Historical Sync
When you connect a new channel, we don't just sync going forward. We pull your historical data too, including all existing products, order history with configurable date ranges, customer data where supported, and product reviews and ratings where available.
Mirror Channel
Make StoreControl match exactly what's on the channel.
Merge Intelligently
Combine channel data with existing StoreControl records.
Review Before Import
Preview what will import and make adjustments first.
Full History Import
Import products, orders, customers, and reviews.
Technical Excellence
API-First Architecture
Built on modern REST and GraphQL APIs with comprehensive provider adapters. Every integration follows consistent patterns for reliability and maintainability.
Rate Limit Management
Intelligent throttling respects each platform's rate limits, with automatic queuing and retry logic to ensure no data is lost even during high-volume operations.
Webhook-First Where Possible
For real-time integrations (Shopify, WooCommerce, BigCommerce), we register webhooks automatically and process updates as they happen.
Multi-Tenant Isolation
Your channel connections and data are completely isolated from other StoreControl users, with encryption in transit and at rest.
Frequently Asked Questions
Ready to Unite Your Channels?
Start selling everywhere from one intelligent hub. Connect your first channel in under 10 minutes.
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