Channel Management

Sell Everywhere. Manage From One Place.

Connect all your sales channels, from Shopify and WooCommerce to Amazon and eBay, with intelligent bi-directional sync. Control exactly what data flows where, apply channel-specific transformations, and eliminate manual data entry forever.

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One Hub for All Your Channels.
Complete Control.

Running a multi-channel e-commerce business shouldn't mean managing each platform separately. StoreControl.io unifies all your sales channels into one intelligent hub, giving you complete control over product listings, inventory levels, order fulfillment, and data synchronization without the complexity or risk of fragmented systems.

Product Listings Inventory Sync Order Fulfillment
16+
Sales Channels
21
Amazon Regions
5 min
Setup Time
Real-Time
Bi-Directional Sync

Core Features

Bi-Directional Sync

True two-way synchronization that respects each platform's capabilities and your business rules.

Field-Level Control

Choose exactly which fields sync to each channel with granular per-field selection.

Smart Transformations

Apply channel-specific transformations to prices, titles, and descriptions automatically.

Category Mapping

Map your internal categories to platform-specific taxonomies with auto-mapping intelligence.

Stock Rules

Prevent overselling with buffer quantities, allocation strategies, and priority systems.

16+ Integrations

Amazon, Shopify, WooCommerce, eBay, Takealot, and 11 more fully-integrated channels.

Supported Channels

Native Integrations With Major Platforms

We've built native integrations with 16+ major e-commerce platforms, marketplaces, and shopping channels. Each integration is continuously maintained and supports the full feature set that platform provides.

Global Marketplaces & Platforms

Connect to the world's largest e-commerce platforms with full API support and real-time synchronization.

Amazon (21 regions)ShopifyWooCommerceeBay (14 sites)BigCommerceEtsyGoogle ShoppingMagento

Regional Marketplaces

Expand into regional markets with specialized integrations.

TakealotSouth Africa
Bol.comBenelux
Mercado LibreLatin America

Asian Markets

Tap into the fastest-growing e-commerce regions.

LazadaShopeeAliExpress

North America

Connect to major North American retail giants including Walmart Marketplace across US, CA, and MX.

More Platforms

New integrations added regularly based on customer demand.

PrestaShop supported

Synchronization

Intelligent Bi-Directional Sync

Experience true two-way synchronization that respects the unique capabilities of each platform alongside your specific business rules. Our system seamlessly pulls products, orders, and customer data from your channels into StoreControl while pushing inventory updates, pricing, and fulfillment status back out. This ensures that your product listings, stock levels, and tracking numbers remain consistent across every marketplace and webstore you operate.

Tailor your synchronization strategy with flexible modes designed for any scenario. You can perform a full sync for new channels, create listings only for new products, or update existing items without affecting others. Webhook-enabled platforms like Shopify and WooCommerce receive near-instant updates, while marketplace platforms use optimized polling to keep your data current without hitting rate limits.

Data Control

Field-Level Sync Control

Not every piece of data needs to live on every channel. Our field-level controls allow you to decide exactly what information flows where. You can choose which product attributes sync to specific platforms, set direction controls for individual fields, and establish channel-specific overrides that do not affect your master data. This granular approach prevents accidental overwrites and ensures your data integrity remains intact across your entire operation.

These controls enable sophisticated multi-channel strategies, such as maintaining unique pricing for different marketplaces while sharing the same inventory levels. Your marketing team can enjoy the freedom to A/B test channel-specific titles and descriptions without creating data conflicts. By protecting specific fields from being overwritten, you can maintain carefully crafted content tailored to the audience of each platform.

Transformations

Channel-Specific Transformations

Your master catalog should not be limited by the formatting requirements of a single marketplace. Our intelligent transformation engine applies rules as your data syncs, allowing you to calculate prices, adjust stock quantities, and combine text fields automatically. Whether you need to add a markup to Amazon prices or prepend brand names to titles for specific marketplaces, these transformations ensure your listings always meet platform requirements without manual editing.

Each platform has unique demands, from Google Shopping taxonomies to Etsy attribute structures. With our mapping tables and conditional logic, you can automatically convert internal values to the formats required by each channel. For example, you can set buffer quantities for high-volume marketplaces to prevent overselling or transform status labels to match a specific platform's terminology, all while maintaining a single, clean product record.

Organization

Category & Taxonomy Mapping

Every platform organizes products differently, but StoreControl makes category management painless. You can map your internal categories to platform-specific taxonomies, including full support for Amazon browse nodes and Google Product Categories. Our system even suggests mappings based on your product attributes and titles, allowing you to accept automated recommendations or customize them for perfect organizational control.

Beyond simple mapping, you can manage channel-specific tags, labels, and product types to fuel promotional collections or seasonal groupings. This flexibility allows you to assign a single product to multiple categories on one channel while keeping it in a single category elsewhere. This ensures your products are always easy for customers to find, regardless of the platform's specific structure.

Inventory

Stock Rules & Allocation

Protect your business from overselling while maximizing product availability across every sales channel. Our advanced allocation strategies allow you to set buffer quantities, cap how much stock each channel can claim, and prioritize high-performing platforms. You can even route fulfillment from different warehouse locations based on the channel, ensuring your logistics stay as efficient as your sales.

Smart stock buffers give you total control over your inventory risk. You can reserve a fixed quantity for wholesale orders or a percentage-based buffer for marketplaces with strict fulfillment penalties. When an order is placed on any channel, StoreControl immediately updates inventory across all other platforms while respecting your specific rules. This real-time synchronization ensures you never sell the same unit twice.

Advanced Capabilities

Import & Historical Sync

When you connect a new channel, we don't just sync going forward. We pull your historical data too, including all existing products, order history with configurable date ranges, customer data where supported, and product reviews and ratings where available.

Mirror Channel

Make StoreControl match exactly what's on the channel.

Merge Intelligently

Combine channel data with existing StoreControl records.

Review Before Import

Preview what will import and make adjustments first.

Full History Import

Import products, orders, customers, and reviews.

Technical Excellence

API-First Architecture

Built on modern REST and GraphQL APIs with comprehensive provider adapters. Every integration follows consistent patterns for reliability and maintainability.

Rate Limit Management

Intelligent throttling respects each platform's rate limits, with automatic queuing and retry logic to ensure no data is lost even during high-volume operations.

Webhook-First Where Possible

For real-time integrations (Shopify, WooCommerce, BigCommerce), we register webhooks automatically and process updates as they happen.

Multi-Tenant Isolation

Your channel connections and data are completely isolated from other StoreControl users, with encryption in transit and at rest.

Frequently Asked Questions

Most channels take 5-15 minutes to authenticate and configure. Complex configurations (extensive transformations, category mapping) may take longer but are typically complete within an hour.
Absolutely. Use product lists, tags, categories, or custom filters to control which products appear on which channels.
Our system automatically queues pending operations and retries with exponential backoff. You'll be notified if issues persist, but generally rate limits are handled transparently.
It depends on the platform. Amazon requires separate seller accounts per region (US, UK, EU, etc.), but you can connect them all to StoreControl. Shopify and WooCommerce are single-store per connection.
You'll see detailed error messages in the sync logs explaining exactly what went wrong (missing required field, invalid price, etc.). Fix the issues in StoreControl and retry.
Channels that support multi-location inventory (Amazon, Shopify, eBay, BigCommerce) can receive location-specific quantities. Others receive aggregated totals based on your warehouse allocation rules.

Ready to Unite Your Channels?

Start selling everywhere from one intelligent hub. Connect your first channel in under 10 minutes.

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