Analytics & Reporting

Turn Data Into Decisions in Real-Time

Every metric that matters, from sales velocity to inventory turns, displayed exactly how you need it. Build custom dashboards, track KPIs against targets, and automate the reports your team relies on. All your channels, all your warehouses, one intelligent view.

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One Analytics Engine.
Every Insight You Need.

Stop drowning in spreadsheets and fragmented reports. StoreControl.io brings all your e-commerce and operations data together into a single, powerful analytics engine.

Sales Tracking Inventory Value Fulfillment Performance
16+
Sales Channels
Real-Time
Data Sync
Custom Dashboards
4
Export Formats

Core Features

Personalized Dashboards

Create unlimited custom layouts with drag-and-drop widgets that surface exactly what matters to you.

KPI Tracking

Set concrete targets for the metrics that matter, then track your actual performance against them in real-time.

Automated Reporting

Build reports once, then schedule them to generate and deliver automatically to your team.

Real-Time Alerts

Get notified the moment something needs attention: low stock, sync failures, or sales spikes.

Multi-Channel Analytics

Track combined rollups across all channels with comprehensive performance breakdowns.

Flexible Exports

Export to PDF, CSV, XLSX, or JSON. Email reports, post to Slack, or trigger webhooks.

Dashboards & KPIs

Personalized Dashboards That Work Your Way

Create unlimited custom layouts with drag-and-drop widgets. Save different views for executives, operations, and channel leads.

Sales Performance Widgets

Revenue, order count, AOV, and conversion overlays with targets. Track performance across all channels in one unified view.

RevenueOrdersAOVConversion

Inventory Intelligence

Stock value, turns, low stock, and dead stock insights at a glance.

Stock ValueLive
Inventory TurnsTracked

Channel Comparison

Side-by-side views for all your marketplaces.

WooCommerceShopifyAmazon+16 more

Geography & Device

Understand where customers shop and on what devices to optimize marketing spend.

Operational Alerts

Surface critical notifications so your teams react fast.

Real-time monitoring

Performance Metrics

KPI Tracking With Real Goals

Stop relying on hope as a strategy and start tracking your actual performance against concrete targets. Define specific goals for the metrics that drive your growth, including revenue, order volume, Average Order Value (AOV), and conversion rates. You can apply these KPIs company-wide for a macro view or drill down to specific sales channels, product families, or warehouse locations to understand performance at every level of your operation.

Eliminate the need to hunt through spreadsheets to see if you are hitting your numbers. Our system visualizes your progress using gauges, progress bars, and color-coded status indicators. These tools show you instantly which channels are ahead of plan and which need immediate attention.

Automated Reporting

Automated Reporting That Runs Itself

Free your team from manual data crunching with a reporting engine designed to set and forget. Build your reports once using our extensive library, which covers everything from sales summaries and profit margins to inventory aging and low-stock alerts, and schedule them to generate automatically. Whether you need hourly updates for operations or monthly reports for financial close, the system handles the heavy lifting.

Ensure the right data reaches the right people in the format they prefer. You can schedule reports to be delivered via email, posted to Slack channels, or sent via webhooks to your BI tools. With support for PDF, CSV, XLSX, and JSON exports, your stakeholders get presentation-ready documents or raw data for deep analysis without you lifting a finger.

Ad-Hoc Analytics API

Ad-Hoc Analytics API

Don't wait for a scheduled report when you need answers right now. Our powerful analytics engine allows you to query your data on-demand, aggregating millions of transactions in seconds to provide instant insights. From channel performance snapshots to order heatmaps that visualize peak fulfillment windows, you get immediate access to the logic driving your business.

This engine is both fast and consistent. The same analytics functions that power your dashboards also drive your exports and API queries, ensuring your data matches across every surface. Whether you are running RFM analysis for customer segmentation or calculating real-time inventory turns, you can build custom views with total confidence in your numbers.

Proactive Alerts

Be First to Know

Low stock, sync failures, spikes, and milestone celebrations trigger alerts to the right channels, email, Slack, or webhook, so teams react before issues escalate.

Multi-Channel Delivery

Route alerts to email, Slack, or webhooks with urgency and role-based rules.

Dashboard Integration

Pin critical alerts as widgets for always-on visibility.

Sync Failure Notifications

Know the moment a channel stops syncing so you can act fast.

Milestone Celebrations

Share wins instantly and keep momentum high.

Advanced Capabilities

Built for Complex Operations

Roll up today, month, year, and all-time figures while drilling into each channel, warehouse, and device. Understand where orders originate geographically and what devices customers use, helping you optimize marketing spend by region and ensure your mobile and desktop experiences convert.

Go beyond sales to track gross margin, return rates, inventory turns, and fulfillment costs across every warehouse. Export formats and scheduled reports feed directly into accounting systems, ERPs, and BI platforms to complete your data ecosystem.

Technical Excellence

Performance Optimized

Cached aggregates and indexed tables keep dashboards snappy even with millions of records.

Audit Trail Included

Every dashboard change, report, and export is logged with user identity, timestamp, and payload.

Secure by Default

Multi-tenant isolation and granular roles keep finance data tightly controlled.

API-First Architecture

Expose analytics and exports via API for headless dashboards and data warehouse syncs.

Frequently Asked Questions

Yes! You can create unlimited custom dashboard layouts with drag-and-drop widgets. Choose from sales performance, inventory intelligence, channel comparisons, top products, operational alerts, and more. Save different layouts for different roles: one for your warehouse team, another for executives.
Reports can be exported as PDF (presentation-ready), CSV (for data manipulation), XLSX (Excel-compatible), or JSON (for system integrations). You can email reports directly to stakeholders, post to Slack channels, or trigger webhooks to integrate with your BI tools.
Absolutely. Set concrete targets for revenue, order volume, average order value, conversion rates, units sold, customer acquisition, and channel-specific goals. Visual progress indicators show you instantly which metrics are ahead of plan and which need attention.
Build a report once, then schedule it to run hourly, daily, weekly, monthly, or on custom schedules. The report generates automatically and delivers to your chosen recipients. Every execution is logged with run history, file size, row counts, and any errors for complete auditability.
Yes! Set up proactive alerts for low stock warnings, sales spikes, sync failures, revenue milestones, and reorder point breaches. Receive notifications via email, Slack, or webhook integrations. Critical alerts also surface as widgets on your dashboard for instant visibility.
Analytics work with all 16+ supported sales channels including WooCommerce, Shopify, Amazon, Takealot, and more. Track combined rollups across all channels or drill down to individual marketplace performance. Multi-warehouse visibility and location-specific KPIs are also supported.

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Start making better decisions with real-time analytics and automated reporting.

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